Having a website with a high Page Rank is critical to achieving success in today’s highly competitive online marketing environment. An SEO expert can implement the strategies, techniques and tactics that can propel your website to the front of Google and other major search engines for important search terms related to your business. Here’s how hiring the right expert can benefit you and your business.
- Helps You Focus On the Main Function and Core Competency of Your Business
Performing DIY SEO is a great way to save money and learn a lot about running a website. But it can take much of your time and effort, which may negatively affect other aspects of your business. SEO is an ongoing process, which needs regular managing and continuous maintenance. It also requires up-to-date knowledge of current SEO practices and trends, search engine guidelines and programming. An SEO expert has the knowledge, tools and resources to optimize your site properly, allowing you to focus on your core business.
- Increased Search Engine/Brand Visibility
Making your business visible can be a daunting task with the saturation of other organizations offering the same product or service. An SEO expert can create well-optimized website that’s searchable, thus helping you gain exposure and visibility in search engines as well as social media.
- Increased Traffic
An SEO expert can help increase your site’s ranking and traffic. Recent research indicates that most people use search engines to find local businesses. The top three organic positions on Google receive approximately 58.4% of all clicks from users. In fact, over 95% of web traffic goes to websites on Page 1 of Google. This simply means moving up to Page 1 of Google (and especially the top three spots) for relevant keywords can significantly increase your website traffic. On the other hand, if your website is not on Page 1 of Google, you’ll never get enough traffic as most users don’t bother to search past the first page.
- Higher Conversions
Generally, shoppers trust that the website ranked number one on Google is a reputable company. They are more likely to buy products from the first listing than from lower-ranked sites. A well-optimized and user-friendly site attracts the attention of prospective customers and helps inspire them to take action. Such a website is also fun and sharable, which allows you to create a buzz on social media and increase interest in your company. By hiring an SEO expert, you can attract many new viewers and achieve better conversion rates.
- Better ROI
SEO is a type of advertising that never sleeps. Its effects are permanent. Unlike TV ads, your optimized website won’t get taken down once you stop paying. In fact, with a little upkeep expenditure, you can maintain that top 1st spot ranking and enjoy the benefits of increased targeted traffic for a very long period of time.
- SEO Expertise Can Help You Beat the Competition
If you operate in a crowded, highly competitive market, then it can be pretty hard to make a name for yourself. Hiring an SEO expert to optimize your website can make your brand to stand out from the rest and may be the boost that you need to realize your business goals. You’ll rank above your competitors on Google and get all the hits. Remember your competitors are most likely to be aware of the benefits of SEO and have already started to take advantage of it.
- Local Search Optimization
If you own a local business, or one that target customers on a specific geo-location, then you would want your website to rank high for local searches. An SEO expert can perform local search optimization, so your company website can promote whatever it is you’re trying to sell more effectively. Local SEO strategies and techniques from an expert can also help you overcome local competition.
- SEO Expertise Can Help You Expand Your Existing Business
By optimizing your website, an SEO expert can help bring in thousands upon thousands of potential clients a day. Your satisfied customers may also recommend your products. This will increase your sales revenues and drive your profits through the roof, allowing you to tap into a different market or engage your existing marketplace further. Additionally, a website that ranks high in search engine returns will enhance the credibility your brand and attract other important players in your niche, which could result in profitable partnerships or joint ventures.